I’ve spent over 35 years immersed in retail, from growing up above my parents’ toy shop, to managing at Hamleys, Gap Kids and Harrods, before running my own independent party shop for 15 years. I've seen retail from every angle: the magic, the challenges, the constant evolution and the incredible role shops play in bringing people together. Today, I use that experience to help independent retailers create experiences, build community and find new ways to thrive.

Today, I continue to work with my local high street and have spent the last few years observing and understanding the incredible evolution our high streets are experiencing. The way people discover, shop and buy has changed, and so has the role of the modern shopkeeper.

I’m passionate about helping independent retailers understand these shifts and find new ways to thrive. From building stronger community connections and meaningful collaborations, to creating experiences that bring energy, excitement and theatre to the high street, I help businesses think differently about how they show up, both digitally and in person,  connect with customers and give people compelling reasons to keep coming back.